Pando

PROJECT DESCRIPTION

Pando is a company that branched off of Alder Home Security to license out Alder’s elite, all-in-one management software to door-to-door sales companies. It’s named after the aspen trees that span 106 acres in south-central Utah and connect through a massive underground root system giving it the title of the world’s largest organism by mass. This directly relates to the company’s platform where all of the different applications are all integrated to create a fully customizable management suite.

Corporate Identity

Color Palette

Dune

PMS – Warm Grey 2 C / U

CMYK – 12 12 15 0

RGB – 221 214 208

HEX – #DDD6D0

Deep Green

PMS – 335 C / 334 U

CMYK – 86 22 77 7

RGB – 3 139 97

HEX – #038B61

Midnight Blue

PMS – 2189 C / 3025 U

CMYK – 98 71 46 38

RGB – 1 58 61

HEX – #013A51

Ocean Blue

PMS – 3190 C / U

CMYK – 69 14 0 0

RGB – 0 174 239

HEX – #00AEEF

Dove Grey

PMS – Cool Grey 1 C / U

CMYK – 2 1 1 0

RGB – 248 248 248

HEX – #F8F8F8

Bright Green

PMS – 2239 C / U

CMYK – 63 0 57 0

RGB – 0 29 258

HEX – #00E59E

Storm Blue

PMS – 644 C / U

CMYK – 34 24 15 0

RGB – 170 179 194

HEX – #AAB3C2

Sky Blue

PMS – 545 C / 538 U

CMYK – 15 8 5 0

RGB – 215 232 236

HEX – #D7E8EC

Dune

PMS – Warm Grey 2 C / U

CMYK – 12 12 15 0

RGB – 221 214 208

HEX – #DDD6D0

Dove Grey

PMS – Cool Grey 1 C / U

CMYK – 2 1 1 0

RGB – 248 248 248

HEX – #F8F8F8

Deep Green

PMS – 335 C / 334 U

CMYK – 86 22 77 7

RGB – 3 139 97

HEX – #038B61

Bright Green

PMS – 2239 C / U

CMYK – 63 0 57 0

RGB – 0 29 258

HEX – #00E59E

Midnight Blue

PMS – 2189 C / 3025 U

CMYK – 98 71 46 38

RGB – 1 58 61

HEX – #013A51

Storm Blue

PMS – 644 C / U

CMYK – 34 24 15 0

RGB – 170 179 194

HEX – #AAB3C2

Ocean Blue

PMS – 3190 C / U

CMYK – 69 14 0 0

RGB – 0 174 239

HEX – #00AEEF

Sky Blue

PMS – 545 C / 538 U

CMYK – 15 8 5 0

RGB – 215 232 236

HEX – #D7E8EC

Typography

Roboto Slab Bold

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Source Sans Pro Regular

Aa

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z