PROJECT DESCRIPTION

When three cousins first had the idea to start producing and selling golf apparel, they needed a name for their new company. Primo, a word used to describe top quality and Italian for cousin, was born. When they received the samples of their first pair of joggers, they reached out to me to take the photos for their e-commerce site. 8 joggers, 6 belts, 2 polos and 1 towel later, their stock is flying off the shelves and we’re in the studio photographing new products practically every month.