Verizon B2B

Verizon B2B

MY ROLE

Verizon has 3 different divisions that focus on the different needs of each segment; consumer, business, and media. I worked almost exclusively on the business account while working at MRM as an Art Director. Their business division has several products and services aimed at either businesses small and large or public safety and government agencies. We managed a large portion of their campaigns, videos, webpages, print/digital sales materials, events, presentations, etc.

Below you’ll find some of the highlights of my work for Verizon.

Use Case Webpage & Video

The new standard

of mobile gaming.

Verizon has partnered with a lot of industry pioneers like the NFL, JetBlue, and Bethesda to put their 5G network to the test. We saw this as an opportunity to create use cases to show off the benefits of 5G for businesses. I was given the task of telling the story of their partnership with Bethesda and Amazon Web Services through a custom web experience and short testimonial video interviewing the team members at Bethesda.

Designed from scratch, I incorporated a lot video elements, images, animation, etc. to look and feel like the next-gen tech it’s showcasing. After passing it off to our dev team, I worked closely with them to make sure it followed my vision, performed on any screen size, and still met the launch deadlines focused around the release of DOOM Eternal.

https://www.youtube.com/watch?v=WdrETQK-yeo

15 Sec. Video Series

Keeping productivity

accident-proof.

While a few of us were halfway through filming a series of videos in Chile, Verizon asked us to also create a series of short videos highlighting the benefits of their soon to launch Total Mobile Protection for Business service. With short notice and our flight home quickly approaching, our producer, creative director, and I got to work concepting, sourcing the talent, locations, crew, 20+ American-looking smartphones we could afford to break, and fitting the extra shoot days into our schedule to create three 15 second videos that exceeded their expectations.

Digital and Print Report

Data-driven summary of the

cybersecurity landscape.

Verizon publishes several analyst reports every year ranging from payment security to data breaches that educate small, medium and/or enterprise companies on the state of the subject and how to best protect their company. I was able to spearhead the design of their first cyber-espionage report which involved cover design, layout, graphics, and complex data visualization through charts, graphs, etc.

Digital and Print Report

Data-driven summary of the cybersecurity landscape.

Verizon publishes several analyst reports every year ranging from payment security to data breaches that educate small, medium and/or enterprise companies on the state of the subject and how to best protect their company. I was able to spearhead the design of their first cyber-espionage report which involved cover design, layout, graphics, and complex data visualization through charts, graphs, etc.

Illustrations

Lines worth a

thousand words.

Verizon uses illustrations to support, clarify or enhance ideas not easily conveyed through photography. Having the long list of assets to create like we did, with that comes an even longer list of illustrations that needed to be designed.

Live-action and animated videos

Complex storytelling at 24fps.

5G in the public sector 1:36

Verizon gave us a budget of $1M for a series of 3 walk-and-talk videos showing the capabilities of 5G. We pitched concepts, storyboarded, awarded a director, casted talent, filmed in Toronto for ~2 weeks and spent a few more weeks afterwards editing and doing post-production.

5G for the fan experience 1:39

Leading up to the 2021 Super Bowl, we produced a series of use case videos showcasing how Verizon 5G and their partners are pioneering the safe return of fans to sporting events post-pandemic as well as elevating the fan experience overall.

Business Internet Secure 1:41

Verizon was getting ready to introduce their new Business Internet Secure service and wanted an explainer video to aid the launch. This was at the start of the Covid-19 pandemic, so unable to film, this video is a mix of stock footage and Verizon’s animated illustration style.

Live-action and animated videos

Complex storytelling at 24fps.

5G in the public sector 1:36

Verizon gave us a budget of $1M for a series of 3 walk-and-talk videos showing the capabilities of 5G. We pitched concepts, storyboarded, awarded a director, casted talent, filmed in Toronto for ~2 weeks and spent a few more weeks afterwards editing and doing post-production.

5G for the fan experience 1:39

Leading up to the 2021 Super Bowl, we produced a series of use case videos showcasing how Verizon 5G and their partners are pioneering the safe return of fans to sporting events post-pandemic as well as elevating the fan experience overall.

Business Internet Secure 1:41

Verizon was getting ready to introduce their new Business Internet Secure service and wanted an explainer video to aid the launch. This was at the start of the Covid-19 pandemic, so unable to film, this video is a mix of stock footage and Verizon’s animated illustration style.

Misc. Collateral

Fueling the Verizon sales and marketing machine.

Web pages

Home to hundreds of pages, Verizon.com/business is loaded with information on products, services, offerings, resources, etc. so that customers can find exactly what they need.

Solution briefs, use cases, and one-pagers

These digital/print assets provide potential customers with info applicable to their business and drive them to a landing page to learn more or contact a sales rep to sign up.

Emails

Verizon sends millions of emails every year hoping to convert potential customers or retain and educate existing customers.

Videos and storyboards

Explainer videos are a quick, simple way to get information to customers, but creating them is anything but quick or simple, all starting out with a script and storyboards.

Sales presentations

Verizon goes through a lot of PowerPoints either presented by Verizon's top leadership at events, in smaller groups or emailed around by the sales team to customers.

Misc. Collateral

Fueling the Verizon sales and marketing machine.

Web pages

Home to hundreds of pages, Verizon.com/business is loaded with information on products, services, offerings, resources, etc. so that customers can find exactly what they need.

Solution briefs, use cases, and one-pagers

These digital/print assets provide potential customers with info applicable to their business and drive them to a landing page to learn more or contact a sales rep to sign up.

Emails

Verizon sends millions of emails every year hoping to convert potential customers or retain and educate existing customers.

Videos and storyboards

Explainer videos are a quick, simple way to get information to customers, but creating them is anything but quick or simple, all starting out with a script and storyboards.

Sales presentations

Verizon goes through a lot of PowerPoints either presented by Verizon's top leadership at events, in smaller groups or emailed around by the sales team to customers.